Advertising The Emerging Generation - 1528 Words

In the emerging generation, advertisements have been dominating the generation like never before. It has developed a threat that arises, and affects privacy, and how certain ads are portrayed. This is based on the fact that advertisements have developed strategies to tailor the ads accordingly. This enables advertisers to send ads, regarding restaurants and movie theaters. These ads, continue to further take advantage of information, and the ways that customers view ads. As advertisers, become enabled they develop the ability to monitor online activity. Online activity is affected by the amount of information that is collected. According to advertisers â€Å"Yahoo, Google, Microsoft, AOL and Myspace recorded 336 billion transmissions in which the consumers’ data were sent back to the web companies servers†(Kanner). The amount of consumer data is affected by the amount of ads portrayed on website, this amount affects teenagers by reducing their privacy. The only way, te enagers aren’t affected by marketers is by beginning to â€Å"Guard their life with adequate privacy settings (Schiff). Once teenagers, attempt to protect their privacy, marketers continue to attempt new levels of intrusiveness, and violate privacy rights. The first brand of marketing affecting the generation is Neuro marketing. Neuromarkerting is a growing area of research that expands techniques on the brain. It has conducted studies, which investigators are able to predict if a product would be bought by shoppers.Show MoreRelatedAdvertising Of The Marlboro Brand886 Words   |  4 Pagesexpansion of Marlboro through next generation technology and a 3 for expansion into India. 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