Saturday, May 23, 2020

Film Review The Movie Crash - 1757 Words

Most people who watch films watch them simply for enjoyment, rarely anyone notices all the work that is done to actually put together a film. Before taking this class I had no idea how much is done by so many different people to make a film flow, to make it engaging and pleasurable for viewers. Now watching films, I pay attention to all minor details and pick up techniques used that I never would ve noticed prior to taking this course, specifically in editing. Editing is one of the major keys that puts a film together in so many different ways. If I brought this up to a student who has never taken a film course I’m sure they would say, â€Å"editing isn t important, all the editor has to do is put shots together†. Is that really all it is? Not even close. In my opinion, without editing, viewers would miss so many important factors that the director and film editor want us to capture in certain scenes or shots. In Paul Haggis’ Crash (2004), there are many intense scenes that use editing, mainly cuts -which is when the camera is focused on one character or sequence, and then changes focus to something else in the blink of an eye- to make the scene flow or to help us notice important details in the scene. The first scene that uses multiple cuts to portray important details is the scene where Officer John Ryan, accompanied by Officer Tom Hansen, pull over Cameron and Christine Thayer because he notices them performing a sexual act while operating a vehicle, but, we soon noticeShow MoreRelatedThe Movie Crash Essay1031 Words   |  5 PagesWriter-director Paul Haggis Movie â€Å"Crash† written in 2004, tells an interconnecting story of what Whites, Blacks, Latinos, Iranians, cops and criminals. Regardless of their Social Economic Academic or Political background, they are all defined in one way or another by racism. Crash represents the modern condition as a violent bumper car ride (Variety) which connects stories based on coincidences se rendipity, and luck as the lives of the characters crash against one another. The movie presumes that most peopleRead MoreThe Film Crash, Directed By Paul Haggis974 Words   |  4 PagesThe film Crash, written and directed by Paul Haggis, examines racial exchanges in several different ethnic groups living in Los Angeles. As the film move forward, we are able to view how each characters’ own racist experiences change their attitudes towards other races. Paul Haggis illustrates those change through the mood tone, setting, and even the music. By the end of the movie, the audience is left with a feeling of hope and an ambition to examine its own thought and actions towards othersRead MoreFinal Film Critique Paper: Hangover Part Iii1014 Words   |  5 PagesFinal Film Critique Paper: Hangover Part III Barbara Kordell English 225: Introduction to Film Instructor: Michael ODonnell May 27, 2013 Final Film Critique: Hangover Part III I have chosen the Hangover 3, directed by Todd Phillips, to critique; it seems to be a very humorous movie from just watching this one clip. This movie is in the genre of comedy, it is being called the epic final of the â€Å"Wolf Pack†. Since the Hangover III does not get released until May 23, 2013 I will base myRead MoreRace And The Unconscious Bias, Racism, And Police Interactions Essay1380 Words   |  6 PagesThe movie Crash, a film that follows the individual lives of several people and how they all intertwine with one another, hints at the underlying issue of race and the unconscious bias that are hard wired in us. It also shows that racism is not a one way street, but that it travels in both directions and because of this many film critics gave it a high praise. In this paper I will examine how it relates back to the topics we have covered in class, like unconscious bias, racism, and police interactionsRead MoreThe Argument On World War Z884 Words   |  4 Pa gesWar Z The movie World War Z is a zombie apocalyptic horror film directed by Marc Forster. The movie was loosely based off of Max Brook’s novel of the same name. Overall, it accrued positive reviews with a successful box office. Steve Persall applauded its aesthetic features, as it offers â€Å"vivid images of what these monsters are about and what they’re capable of doing†. Matt Zoller Seitz disagrees â€Å"as if someone watched the similar â€Å"28 Days Later† and thought, â€Å"That was a good movie, but it wouldRead MoreReview on the Movie Crash1033 Words   |  5 PagesFILM SYNOPSIS: In Crash, a simple car accident forms an uncompromising foundation for the complex discovery of race and prejudice. Paul Haggis overwhelming and incredibly thought provoking directorial debut succeeds in bringing to the forefront the behaviours that many people keep under their skin. And by thrusting these attitudes toward us with a highly deliberate, reckless abandon, Haggis puts racism on the highest pedestal for our review. There is no better place for this examination thanRead MoreAnalysis of M. Night Shyamalan ´s After Earth1296 Words   |  6 Pagesâ€Å"Danger is real, but fear is a choice.† As intriguing and captivating as this catch phrase sounds, the film as a whole may not fit that classification. While M. Night Shyamalan’s After Earth (2013) is ineffective in reaching some of its audiences as anticipated, others seem to have enjoyed the movie thoroughly. The film opens with a promising story where humans are forced to escape a polluted Earth inhabited by an alien race that is trained to exterminate them and retreat to Nova Prime, a new homeRead MoreReview on the Movie Crash1022 Words   |  5 PagesFILM SYNOPSIS: In Crash, a simple car accident forms an uncompromising foundation for the complex discovery of race and prejudice. Paul Haggis overwhelming and incredibly thought provoking directorial debut succeeds in bringing to the forefront the behaviours that many people keep under their skin. And by thrusting these attitudes toward us with a highly deliberate, reckless abandon, Haggis puts racism on the highest pedestal for our review. There is no better place for this examination than theRead MoreHow Does One Rebuild a Failed Movie1410 Words   |  6 Pageshow does one rebuild a failed movie in such a way as to make it an enjoyable experience for the viewer? Case in point: Drive Angry. Heres what my favorite place says about this motion picture: Drive Angry is a 2011 American action film starring Nicolas Cage and Amber Heard, and directed by Patrick Lussier. It was released on February 25, 2011. Shot in 3-D, the film was met with a mixed reception and grossed almost $30 million....The film has received mixed reviews from critics. It currently holdsRead MoreAnalysis Of The Film Three Idiots 1727 Words   |  7 PagesJung Professor Steve Master COM 122 2 December 2015 It has been decades since films have been evolving in a variety of shapes and forms based on either different cultural values of various societies or universal values of the entire humanity. Moreover, as films are intended in different ways that they give simple entertainment or convey crucial messages, which all affect the audience, themes and messages of many films have long been considered controversial and effective to the society. For example

Monday, May 18, 2020

Advertising The Emerging Generation - 1528 Words

In the emerging generation, advertisements have been dominating the generation like never before. It has developed a threat that arises, and affects privacy, and how certain ads are portrayed. This is based on the fact that advertisements have developed strategies to tailor the ads accordingly. This enables advertisers to send ads, regarding restaurants and movie theaters. These ads, continue to further take advantage of information, and the ways that customers view ads. As advertisers, become enabled they develop the ability to monitor online activity. Online activity is affected by the amount of information that is collected. According to advertisers â€Å"Yahoo, Google, Microsoft, AOL and Myspace recorded 336 billion transmissions in which the consumers’ data were sent back to the web companies servers†(Kanner). The amount of consumer data is affected by the amount of ads portrayed on website, this amount affects teenagers by reducing their privacy. The only way, te enagers aren’t affected by marketers is by beginning to â€Å"Guard their life with adequate privacy settings (Schiff). Once teenagers, attempt to protect their privacy, marketers continue to attempt new levels of intrusiveness, and violate privacy rights. The first brand of marketing affecting the generation is Neuro marketing. Neuromarkerting is a growing area of research that expands techniques on the brain. It has conducted studies, which investigators are able to predict if a product would be bought by shoppers.Show MoreRelatedAdvertising Of The Marlboro Brand886 Words   |  4 Pagesexpansion of Marlboro through next generation technology and a 3 for expansion into India. PMI has been successful marketing the perceived value of quality to consumers making this factor possibly acceptable as expanding the Marlboro brand through next generation technology could be â€Å"the next big thing.† The cigarette market is so large it is often more challenging for new innovative ideas to break through barriers. Expanding into India should be more receptive to advertising of the Marlboro brand. ThroughRead MoreThe Digital Modes Of Advertising Essay1122 Words   |  5 Pagesand Wolin, 2002). The revolution and the continuous innovatio n and renovation emerging has made the internet an integral part of the day to day running of the organizations. These have enabled businesses to offer a broad range of products and services to their clients globally. Thus many companies have resolved to have the internet as their primary marketing tool. What is more, the digital modes of advertising and selling give consumers an opportunity to access all the information theyRead MoreGlobal Spirits Brands Localizing Advertising Essay945 Words   |  4 PagesWhy are Diageo, Pernod Ricard, and other marketers of global spirits brands localizing advertising campaigns in emerging markets? By localizing specific target markets, marketers are able to make more of an impact on several groups of specific markets than they would have if they had simply stayed with a general advertisement for a global brand. We have seen this in many major companies before. For example, Louis Vuitton would record one commercial and then change the voice over or text to be inRead MorePositive And Negative Aspects Of Advertising1695 Words   |  7 Pages Advertising may be considered among the most quietly controversial subjects in our society, and is yet, ever so essential. There are both positive and negative aspects, and although that could be true for anything, advertising is unique in the sense that it requires a constant give and take from consumers. Furthermore, I have investigated certain technological benefits associated with advertising that improve effectiveness, and how advertising benefits consumers. On the contrary, I have evaluatedRead MoreMarketing Research and Promotional Me ssage: Baby Boomers Essay754 Words   |  4 Pagesleisure actives are viewed by baby boomers as, not the place for them. They see these multi-purpose shopping centers as places for a younger crowd, and prefer to view shopping itself as the leisure activity (Meyers Lumbers, 2008). The younger generations have often perceived the baby boomers as people who are afraid of technology and unwilling to adapt to it. Studies now show this stereotype to be incorrect. â€Å"People currently aged between 50 and 60 years, the baby boomers, do not fit the traditionalRead MoreNyt Paywall Case603 Words   |  3 Pagesthis category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declini ng and the new online advertising could not compensate for print advertising rates due to their lower rates. Thus to boostRead MoreTexaco and Chevron1747 Words   |  7 Pagesconduct business worldwide. We are engaged in every aspect of the crude oil and natural gas industry, including exploration and production, manufacturing, marketing and transportation, chemicals manufacturing and sales, geothermal energy, and power generation. Were also investing in renewable and advanced technologies. The Caltex brand, as well as all its associated products and services are owned and operated by  Chevron Corporation.   Chevron operates through four business units in the Philippines:Read MoreInnovation Case Study: Knight Ridder1583 Words   |  6 Pagesfactor which contributed to the emerging medium being considered a secondary consideration at the time. Since the different businesses were enmeshed at the time and the staff was almost unanimously sourced from the existing business, the companys loyalty was always geared to the businesses established business lines. At the time, there was also a financial incentive to preserving business as usual. Before the internet came to prominence in modern society, the advertising revenues generated from printRead MoreThe World s Second Highest Number Of International Students Essay1568 Words   |  7 Pagesexhibitions was nothing but the hope of stimulating future sales. In a fast growing country like India , where the young generation is thriving for quality education this could be one among the best possible ways to boost and promote AIS. There are several educational fairs and expos taking place in India from various universities of US , Canada , UK , Australia and New Zealand is new emerging study destiny for Indian students since it is economical as well quality education. If AIS could tap the target audienceRead MoreSocial Relationships Within The Media Industry Essay1138 Words   |  5 Pagestargeted consumers. Leiss, Kline, Jhally, and Botterill refer to this process of identifying smaller target markets as one of ‘demassification’ (309). Fletcher suggests, â€Å"over the past four decades, this has led to a more diverse representation within advertising as different groups have been identified as disposable income† (129). Therefore, the process of demassification has uniquely caused social relationships within the consum er culture during the 1960s onwards. The 1960s marked a shift

Tuesday, May 12, 2020

Fate Vs Fate Essay - 1401 Words

In this vast and chaotic universe, it is easy to wonder how much control one single human truly has over their own destiny. Is a person’s life dominated by a plethora of choices and consequences or is it already mapped out by a greater force? This question has been discussed since the time of the first ancient civilizations in Mesopotamia. Although it is still without a clear answer ages later, the Epic of Gilgamesh and the Odyssey propose interesting insights into the role of fate and choice in the human experience. Neither the Odyssey nor The Epic of Gilgamesh gives a black or white answer to the question of human autonomy versus divine control. Instead, this paper will argue that both epics suggest that human life has important elements†¦show more content†¦It would be simple for Gilgamesh to accept this fact and live within the confines of his fate to die. However, he just cannot seem to accept his mortal fate, repeating the fact that, â€Å"The issue of my friend oppresses me†¦Am I not like him? Will I lie down never to get up again?† (Tablet X, 237-242). He sets out to do nothing but chase immortality. A man with much to lose, he leaves his vibrant life as â€Å"the hero, born of Uruk, the gorng wild bull† (Tablet I, 29) and goes on risky adventures, killing monsters and entering forests he is not supposed to enter. A couple times he gets close to achieving immortality, such as when Utanapishtim tests him to see if he can stay awake long enough to become immortal . However even the best efforts of the most powerful man in Uruk are futile and Gilgamesh remains mortal. In fact, as a result of his efforts to change his destiny, Gilgamesh is punished. He loses his closest companion, Enkidu. Thus, Gilgamesh is an example of a character with great promise who spends his life trying to change one of the few predetermined parts of his fate in vain. If even this man, who is one of the most powerful in his society and even slightly immortal does not have the power to change his fate to die, it is clear that no one else can. In fact, Gilgamesh gains nothing but heartache from his efforts to step outside the confines of his predetermined identity. Odysseus is another character with a predetermined identity. However, in contrast toShow MoreRelatedFate Vs Fate Essay1649 Words   |  7 PagesFate can be thought about as life being predetermined for the entirety of your days. From the early writings from Homer, specifically in the poem, The Iliad, there is a clear representation of whether it is free will or fate after all. Although we may never know whether there is a predetermined path or rather just free, it can only make one wonder. For most Greek Mythology, it is been evident that most of people’s decisions were not free will but rather fate itself. While people think they have freeRead MoreFate Vs Fate Essay1437 Words   |  6 Pagesthe Odyssey propose interesting insights into the role of fate and choice in the human experience. Neither the Odyssey nor The Epic of Gilgamesh gives a black or white answer to the question of human autonomy versus divine control. Instead, this paper will argue that both epics suggest that human life has important elements of both divine control and human autonomy. Once an individual is able to accept the more general parts of their fate that lay beyond their control such as their identity and theirRead MoreFate Vs Fate Essay1781 Words   |  8 PagesFate can be thought as life being predetermined for the entirety of your days. From the early writings of Homer, specifically in the poem, The Iliad, there is a clear representation of whether it is free will or fate after all. Although we may never know whether there is a predetermined path or rather just free, it can only make one wonder. For most Greek Mythology, it is been evident that most of people’s decisions were not free will but rather fate itself. While people think they have free willRead MoreOdysseus Fate Vs Fate Essay1414 Words   |  6 Pagescontrol his own fate, or is it influenced, or perhaps even preordained, by an immortal power? Time and time again this question has been asked and explored in literary pieces that involve an element of a supernatural being, a higher power that mortal man cannot compare to. Among those who incorporate this existential reflection into their own written world is Homer, an ancient Greek poet, creator of the Odyssey. Throughout his epic, Homer demonstrates the simultaneous action of both fate and responsibilityRead More Fate vs. Freedom Essay1046 Words   |  5 Pages Fate may state what will be in ones life however, how that destiny comes about is a matter of mans own choice. In other words, incidents dont occur because our destinies are written. In the play Macbeth, Shakespeare expertly uses the theme of fate vs. free will and raises the pre-eminent question of which holds power over the characters. In Shakespeare’s tragedy, fate is not the caus e of his downfall, his own desires and choices prove to be the deciding factor. There are several examples ofRead MoreMacbeth Fate vs. Freewill Essay948 Words   |  4 PagesFate vs. Freewill In Shakespeare’s Tragedy Macbeth, it is very debatable if fate, or freewill is what causes Macbeth to do the things he does through out the tragedy. Freewill is at work most through out the tragedy because Macbeth is convinced he can change or speed up the fate the three weird sisters prophesized for him at his own will. Throughout the play, Macbeth slowly begins to think he can modify his fate by using the prophecies told to Macbeth by the weird sisters and attempting to changeRead MoreMacbeth: Fate vs Free Will Essay1208 Words   |  5 PagesFate vs Free Will is one of the most oft used literary techniques in writing. It is never more evident than in Shakespeare’s play Macbeth. The major theme of the story Macbeth is whether or not the story is fueled by the free will of Macbeth, or by his fate. Are the events in Macbeth a result of his mentality and outlook on life, or were they going to happen no matter what? Almost every major event that takes place can be traced back to this question. It can be viewed in different ways, and mostRead MoreMidsummer Nights Dream: Fate vs. Free Will Essay1208 Words   |  5 PagesMidsummer Nights Dream essay Throughout the play A Midsummer Nights Dream, Shakespeare uses both fate and free will to present his philosophy towards the nature of love. The characters struggle through confusion and conflicts to be with the one they love. Although the course of their love did not go well, love ultimately triumphs over all at the end of the play. The chaos reaches a climax causing great disruption among the lovers. However, the turmoil is eventually resolved by PuckRead MoreFree Will vs. Fate in The Winters Tale Essay1645 Words   |  7 Pagesagainst Nature. She represents what was meant to be, what has been divinely decided. Even though they are father and daughter, they are complete opposites. Leontes represents our human ability to exercise free will, and Perdita represents the power of Fate over our lives. Early in the play, Leontes shows his own fallible nature. He reveals himself to be a jealous, self-doubting tyrant. He brings about the his own demise, curses his family and dooms his own child to death. Though these characteristicsRead MoreOedipus the King: Fate Vs Free Will Essay639 Words   |  3 Pages Oedipus the King, was written by Sophocles between C.A.496-406B.C. In this play, Oedipus is a great example of Sophocles’ belief that fate will control a man’s life no matter how much free will exists. Oedipus is a man of unflagging determination and perseverance, but one who must learn through the working out of a terrible prophecy that there are forces beyond any man’s conceptualization or control. Oedipus’ actions were determined before his birth, yet Oedipus’ actions are entirely determined

Wednesday, May 6, 2020

So Much Social Networking Essay - 574 Words

As of today, there are a bunch of social networking sites available to us. Some we probably don’t even know about, while new ones are in the process of getting made. The most popular ones that we all use to present day, in no particular order, are Facebook, Twitter, and Pinterest, and maybe many more, but the one I want to talk about in this essay is my favorite one of all, Tumblr. Some of us might have a Tumblr account; some of us probably don’t even know what Tumblr is. Well, I would be delighted to tell you. Tumblr is a social networking site and is also a blogging site. You’ll see that mostly teens and young adults use Tumblr, maybe even some older people. When I first got an account I instantly got hooked to it. Some people may tell†¦show more content†¦I see posts and I’m like, â€Å"OMG that is totally me†or, â€Å"Gosh why are these girls so pretty and I’m not?† It’s always mixed emotions when I get on Tumblr. Another downside to Tumblr is the nasty and disturbing images. I get so grossed out by the stuff I see sometimes. One minute there’s pictures of flowers, cute couples, pictures of beautiful scenery, and then there’s the pictures of nasty people self harming themselves and people naked and having sex. It’s just not a pleasant sight to see. How can someone put their stuff out like that? It is just torture. I remember there was this one GIF, which are animated pictures, and someone had a gun pointing in his mouth and he pulls the trigger and you see blood and everything just explode out of his head. Yeah, it’s sad that people commit suicide and cut themselves, but don’t go posting pictures about it, just talk to someone about it. In conclusion, Tumblr is a very good thing, but it can be a very bad thing in my opinion. Even with all the pictures that are nasty and the pictures that make me insecure, I still love Tumblr and will never stop loving it. Wh en people share their thoughts and feelings on Tumblr, it’s not our place to judge them, it’s to encourage them and help them through it. I don’t know how many posts I have seen where I am going through the same thing in this crazy world. After talking about it, I made the decision to writeShow MoreRelatedThe Effects of Facebook to Study Habits1734 Words   |  7 PagesCollege High School Department S.Y. 2011 - 2012 THE EFFECTS OF SOCIAL NETWORKING TO THE STUDY HABITS OF 4TH YEAR HIGH SCHOOL STUDENTS A Thesis Presented To: Mrs. Ma. Teresa C. Radovan In Partial Fulfillment Of The Requirements In English IV Submitted by: Juan Paulo Concepcion Renz Daniel Tenedero Jeffrey Sanchez John Lemuel Lastimado Jeoffrey Asuncion March 2011 CHAPTER I THE PROBLEM INTRODUCTION As many as you know, social networks have been famous since 2001 with Friendster, MySpaceRead MoreSocial Networking Has Caused More Harm Than Good to People923 Words   |  4 Pagesthe motion that social networking has done more harm than good to Nigerian youths. Social networking has become a major part of society. Even big businesses and celebrities are jumping on the social networking bandwagon. Many people wake up each day and check social websites first thing in the morning instead of reaching for a newspaper. According to Mashable.com, as of June 2010, American Internet users spend more than 22 percent of their online time using a social networking site. Since peopleRead MoreAdvantages and Disadvantages of Social Networking Essay1623 Words   |  7 Pageset cetera. The form of communication that has rapidly increased over the years is social networking sites, such as Facebook, Twitter, MySpace, Google Plus, et cetera. In fact, according to Pew Internet, as of 2012, eighty-one percent of teenagers who use the Internet are using it for social networking sites (Madden et al.). Furthermore, as of May 2013, seventy-two percent of adults who are online are social networking sites users, which is five percent higher than a year ago and sixty- four percentRead MoreThe Impact of Social Media on Youth and Adults1646 Words   |  7 Pages Overview of topic and issues discussed Social networks like Facebook, Myspace and Twitter allow individuals to connect with anyone from coworkers to former classmates. The accessibility of these connections allow for individuals to feel easily connected to a larger community, but they have downsides. From false senses of connection, to data pervasiveness ,social networking is something that effects all groups within our culture to the point where we will have to decide if it is benefical orRead MoreThe Use of Social Networking Sites1657 Words   |  7 PagesAdvantages, Abuses and Dangers. Their Advantages, Abuses and Dangers. The Use of Social Networking Sites The Use of Social Networking Sites Introduction: Human beings by and large are social. They feel an inherent need to connect and expand their connections. There is a deep rooted need among humans to share. In the past, due to geographical distances and economic concerns, connections between people were limited. A social network is made up of individuals that are connected to one another by a particularRead MoreThe Impact Of Internet On The Internet1681 Words   |  7 Pagesabout pretty much anything. The development of the internet age has enabled people to inhabit a life at a faster speed. In today’s society, many people across the world are accessing the internet multiple times a day. It makes people’s lives very easily from a different side. Many people use the internet on their smartphones and check their email, Facebook, bank account balance, etc. via the internet. However, one of these things, most of the people busy with their social networking sites than theRead MoreSocial Media And Its Effects On Society1359 Words   |  6 PagesPeople may say social media is good for you but is it really? Everyday, everywhere I always see people on social media calling people bad names, not being able to communicate face to face with each other. Social media, social media, social media†¦ oh what is has done to the world, so many students grades have dropped, criminals PROMOTE crimes. Ultimately, what is at stake here is social media will one day take over the world. People’s safety will be in danger, crimes will increase, people will getRead MoreShould Parents Enforce The Usage Of Social Networking From Youth? Essay1518 Words   |  7 PagesShould parents enforce the usage of social networking from youth? For some youth and parents, the answer is clear - social networking does more harm than good. Not everyone thinks the same, however. For example, many people believe that allowing kids to utilize technology into kids’ or teens’ lives allows positive outcomes and new opportunities. Yet, what people have not realize is that some people are so busy on social networking that they do not comprehend the damage that it is doing to yo u children’sRead MoreSocial Media And Social Networking1636 Words   |  7 Pagesalso known as social networking. Social networking is known as â€Å"forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content. (Meriam Webster).† Social networking has evolved over the decades starting off as only email to now many different ways to communicate; along with the way that it is used has grown. While the benefits of social networking include ease ofRead MoreSocial Networking And Its Impact On Society1350 Words   |  6 Pagesusers of social networking, increase the amount of social networking being used each and every day. From January 2008 to January 2014 â€Å"the use of online social networking sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest went up from twenty six percent to seventy four percent† (†Å"Social Networking ProCon.org†). Spending too much time on social networking, causes some of the people to become distracted from their school, work, and their everyday lives. Social networking is a distraction

Effect Of Leadership Traits On Employee Performance Commerce Essay Free Essays

string(146) " the leader influences all kinds of employee variables like organisational committedness, occupation satisfaction, public presentation and so on\." Within every company a leader is needed. Sometimes even more than one, when a company has grown and therefore exists out of multiple divisions. These leaders are of import because they give the company a way to caput to, and teach the employees to make this in the best possible manner. We will write a custom essay sample on Effect Of Leadership Traits On Employee Performance Commerce Essay or any similar topic only for you Order Now Particularly when a company has merely been started, it is really of import to do certain that everyone does his very best and knows precisely what to make in order to diminish the opportunity of failure of the new venture. Past research has shown that entrepreneurship forms a important portion of every economic system in many ways ( Van Praag A ; Versloot, 2007 ) . For illustration, the generating of employment ( Sutton, 1997 ) , economic growing through entrepreneurship ( Carry A ; Thurik, 2003 ) , the importance of little and average sized houses associating to invention ( Biggs, 2002 ) and economic value creative activity ( Parker, 2004 ) . Therefore, it is really of import to cognize every bit much about this whole procedure as possible. This can merely lend to increasing the per centum of successfully started ventures. Due to the fiscal crisis in 2009, the per centum of failures in new ventures has been really high ( Graydon, 2010 ) . As this has great effects for the economic system, it is of import that this per centum goes down in the coming old ages. A batch of research has already been done on this topic, but clear grounds on leading in combination with enterprisers that start up a new comp any is still losing. In order to acquire to cognize more about the leading of enterprisers, this research is aimed at the enterprisers in Amsterdam who have merely started their ain company. The research is done to acquire an reply to the inquiry of what leading traits lead to the biggest opportunity of conveying the new venture to a success. In Amsterdam, there are a batch of new start-ups every twelvemonth and together with the easy handiness to these enterprisers and their companies ; this environing signifiers an outstanding possibility to make research in. Hopefully this survey leads to a more clear vision on the success traits of enterprisers who have to move every bit leaders as good in conveying their start-ups to a success. The following subdivision, which is the theoretical model, will discourse the bing literature on leading traits, the features that distinguish an enterpriser from a non-entrepreneur and recent literature on leading combined with entrepreneurship. Section three is the methodological analysis subdivision and discusses everything that is of import in making this research. For illustration, the research method that is traveling to be used, and the features of the research. Theoretical model 2.1 Leadership In the yesteryear, there have been 100s of articles written on leading. In the 1950 ‘s, Bales based his research on the differentiation between two different leading attacks, viz. : task-oriented manner and the interpersonally oriented manner. The task-oriented manner is frequently associated with the ‘initiation of construction ‘ as construction was what it was all about. The interpersonally oriented manner is related with consideration, and was based on common relationships with followings and so on ( Eagly A ; Johannesen-Schmidt, 2001 ) . Later on, research was frequently aimed at the differentiation between democratic and bossy leading ( Vroom A ; Yetton, 1973 ) and therefore differentiated leaders who allowed followings to take part in determination devising and those who did non ( Eagly A ; Johannesen-Schmidt, 2001 ) . Burns ( 1978 ) argued that some of import leading traits were losing. Three new types of leading were recognized. The transformational leade r was person who stood for individualized consideration, rational stimulation, inspirational motive and idealized influence ( Saunders et al. , 2007 ) . The 2nd type was the transactional leader, person who brought the contingent wages system, to merely honor followings if they had performed good plenty, and merely changed something when it did non work, which was called direction by exclusion ( Saunders et al. , 2007 ) . The last type was the Individualistic leader. This leader was person who likely did non hold adequate accomplishments or motive and therefore avoided doing determinations and being responsible. Apart from spliting leaders into the manners they follow, the can be differentiated on leading traits. There are besides many surveies aimed at the features of people that make them a leader. Although none of these results were precisely the same, the most articles did come to the similar features that differentiate a leader from person who is non. Stogdill ( 1974 ) and House A ; Baetz ( 1979 ) showed that leaders tend to be higher in ( 1 ) intelligence, ( 2 ) laterality, ( 3 ) assurance, ( 4 ) energy and ( 5 ) cognition of the undertaking than non-leaders. Throughout these surveies, the most of import inquiry was what the most of import features of a born leader are. But research besides showed that it is non about holding these features, but how to utilize them in a manner that makes you effectual as a leader. Therefore, Kouzes and Posner ( 2007 ) did research on the leading behavior and found that this behavior can be identified through five factors, viz. ( 1 ) animating a vision that is shared, ( 2 ) patterning the manner, ( 3 ) promoting the bosom of the followings, ( 4 ) disputing the procedure and ( 5 ) enabling others to move. Different types of undertakings frequently ask for different leader features and behaviors. Therefore it is of import that a leader knows how to accommodate to certain fortunes. This makes him other than his followings and therefore person with whom they can interact. Fiedler ( 1967 ) argues through his eventuality theory that the ultimate leading behavior is dependent upon the state of affairs. Thereby, Fiedler has besides stated that experience is more of import than intelligence in some hard state of affairss. This means that leaders besides grow as they gain working experience, and utilize this experience in state of affairss that require more than unconditioned traits. This is really of import because of the fact that the leader influences all kinds of employee variables like organisational committedness, occupation satisfaction, public presentation and so on. You read "Effect Of Leadership Traits On Employee Performance Commerce Essay" in category "Essay examples" ( Kouzes A ; Posner, 2007 ) . Research done on leading has a batch of things in common with research in other Fieldss. One illustration is the research on traits of a specific type of individual. This research is besides done in the field of employees as followings of leaders, but besides for illustration the features of employees in combination with occupation satisfaction and organisational committedness. Another illustration is research on features of people with regard to working-groups or calling direction. One of the most similar types of research compared to surveies on leading is the research on enterprisers. What are the traits of a existent enterpriser? Why is one enterpriser more successful so another? In a batch of ways this research is comparable. 2.2 Entrepreneurship The research on entrepreneurship and leading is really similar in many ways ( Ensley et al. , 2006 ) . The facet that is most similar is the hunt for traits that makes person good and efficient in his function. This type of research is called the â€Å" traits attack † . Throughout the old ages, a batch of research was done on two facets within this traits attack. The first facet is the consequence of the state of affairs on enterprisers ( e.g. Kirzner, 1997 ) or leaders ( e.g. Wofford and Liska, 1993 ) and the 2nd facet is the behavior of enterprisers ( e.g. Shaver and Scott, 1991 ) or leaders ( e.g. Bass, 1990 ) . Merely like with a leader, an enterpriser besides influences the public presentation of his organisation. He can be the 1 who makes the difference between success and failure of the new venture. Some research workers say that this is due to his features that divide him from others, such as risk-taking leaning ( Stewart A ; Roth, 2001 ) , high self-efficacy ( Chen, Greene A ; Crick, 1998 ) or to detect chances that others do non ( Alvarez A ; Busenitz, 2001 ) . But other research workers say that it is due to the behavior of the enterpriser that concerns increase the opportunities to win, so how he uses these features ( Bass, 1990 ) . Either manner, a batch of similarities are found between leaders and enterprisers, which makes it interesting to analyze the combination of the two. 2.3 Uniting leading with entrepreneurship As leaders and enterprisers have a batch in common, it is non a surprise to cognize that the two can be combined. In fact, research has showed that being a leader while get downing a new venture, and therefore being an enterpriser, is of import in order to acquire the most out of the company. As stated above, leaders are able to act upon facets such as the motive, productiveness, and committedness of employees and therefore act upon the overall public presentation ( Kouzes A ; Posner, 2007 ) . As enterprisers are depending to a great extent on the employees in the beginning stage of the new venture, it is of import to convey up the best out of these employees ( aˆÂ ¦ . ) . Different types of leaders have different kinds of influence on their followings. This is an of import thing to maintain in head while making research. Each type of leading has its ain advantages and disadvantages and therefore respond different to a specific state of affairs. For illustration, transformational and magnetic leading are frequently related to a better public presentation of workgroups and organisations ( Saunders et al. , 2007 ) . Another illustration is that a transformational leader wants to be seen as ‘the great leader ‘ and does non pay any attending to the state of affairs or his followings, while a democratic leader is person who joins the group and works every bit difficult as the remainder ( Saunders et al. , 2007 ) . In order to allow the employees work every bit efficient as possible it is of import to cognize what type of leader tantrums best in the start-up. Up till now there has been little old research on the combination of leading traits and entrepreneurship. Therefore there are few researches to trust on for now. What is utile is research that has been done on leading in different state of affairss. One of the most of import in this field is that of Fiedler, who did research on different factors act uponing leading public presentation. For illustration, his cognitive research theory, which was aimed at stressful-situations, leading intelligence and leading experience. Although non everyone was to the full convinced by these theories ( Vecchio, 1992 ) , there have non been any cardinal challenges of the theory. Methodology 3.1 Research scene The scene of this research is based on Amsterdam and its milieus. This is because of the fact that these companies are easy accessible for the research worker. Thereby comes that a batch of the enterprisers in Amsterdam are united in several associations. For illustration, the ‘Ondernemersgroep Amsterdam ‘ , ‘het Ondernemershuis ‘ and MKB Groot Amsterdam. Furthermore, the ‘Kamer new wave Koophandel ‘ , which is Dutch for Chamber of Commerce, is located near the Centre of the metropolis. These associations will likely be able to give all the information that is needed for this research. 3.2 Research features This research will be done through utilizing a cross-sectional attack. This can be described as a ‘snapshot ‘ clip skyline. Due to clip restraints and informations handiness it is likely the best option to utilize. Of class, being able to analyze alterations and developments of certain companies over clip, and therefore utilizing a longitudinal attack, would likely take to even more specified consequences ( Saunders et al. , 2007 ) , but this option would take excessively much clip. So, informations from companies that are in their first or 2nd twelvemonth of concern will be used, this information is still recent and should non take to much problem when roll uping. Thereby comes that the enterprisers should still be clearly cognizant of how they fulfilled their leading functions, with regard to the traits of their leading type. Clear should be that the degree of analysis is on the firm-level and that the research is practice-driven. This research could be valuable to the theoretical scientific discipline as it is seeking to acquire a better apprehension of certain phenomena, but besides in pattern where enterpriser and leader can larn from. By cognizing more about the traits of each function, and particularly for enterprisers how to unite the traits of these two functions could be really valuable ( Ensley et al. , 2006 ) . The social relevancy therefore plays a bigger function than the scientific relevancy. The companies that are traveling to be used in this survey are likely all established within Amsterdam and its milieus. Besides, they have to be registered at one or more of the above mentioned associations so that the entree to the enterprisers and necessary informations will be available. Variables used in this survey will be traits of enterprisers as they are besides perceived as leaders within their company, and the company ‘s public presentation. For many companies the term of one or two old ages after start-up will likely be excessively short to be able to talk of a success or failure of the company. Therefore, the company ‘s public presentation as in being good on path compared to what was planned earlier, the opportunity of lasting the following old ages, and employee public presentation will be used to mensurate the company ‘s state of affairs. 3.3 Restrictions The end of this research is to acquire an indicant of the effects of leading traits on the public presentation of little entrepreneurial ventures that have merely started. In this first bowl, it is of import to allow the employees be every bit efficient as possible, as most of the resources such as money and clip are limited and rivals are frequently watching the company closely to do usage of any errors made. A quantitative attack will be used through looking at company ‘s public presentation in relation to leading traits of the enterprisers. Hopefully, afterwards the cognition on this particular topic will be deepened and be utile for scientific discipline every bit good as in pattern. For illustration, a relation between the traits of a leader that inspires his employees to work towards a certain end every bit efficient as possible is extremely related to a good executing start-up. In Figure 1, a schematical position on the research is given. The normal line between ‘leadership traits ‘ and ‘start-up public presentation ‘ is the chief relation that will be investigated in this research. The flecked lines, between ‘leadership traits ‘ and employee public presentation, and between ’employee public presentation ‘ and start-up public presentation ‘ will likely besides be investigated, although this is still a spot unsure because of the fact that garnering the information will be comparatively hard and there may besides be excessively many other facets that could act upon this relationship. Therefore, a spot more research has to be done foremost on the ’employee public presentation ‘ as a moderating/mediating variable. Figure 1. A schematical position on the variables and their relation to each other. An advantage of this survey can be that the combination of leading and entrepreneurship on the degree of little start-ups is still comparatively bleary and therefore has the possibility to open up a new portion of this field. Thereby comes that this research is chiefly aimed to better the cognition of enterprisers on leading traits that are helpful in the beginning stage of a company, which means that the state of affairs can be seen from the houses point of position, alternatively of a theoretical point of position which sometimes differs excessively much from world ( Saunders at al. , 2007 ) . This survey will hold a batch of restrictions. One of them is the sample size. Through bounds on clip and resources it will be impossible to acquire a really big sample size. Amsterdam will be taken as the chief country of the start-ups of which informations will be gathered. Thereby comes, that there is a bound on the sum of start-ups, as the figure of new ventures depend on all kinds of variables and conditions. Besides, non all informations may be available for every company due to privacy grounds or unwillingness to collaborate of enterprisers. Another restriction can be the usage of Amsterdam as the chief part of entrepreneurial activity. Several factors within Amsterdam and its surrounding can be of influence on the consequences and therefore consequences do non hold to be generalizable in other parts of the universe. Amsterdam being a big metropolis, the capital of the Netherlands, and for illustration a big tourer attractive force. Furthermore, This research is aimed at start -ups and therefore is non generalizable for every company, as several resources such as clip, money and employees are frequently really limited. Small Planning tabular array Event Get downing day of the month Completing day of the month Discoursing the subject, with Ms. van Eerde and supervisor 6thJanuary Bettering the literature reappraisal and methodological analysis 7thJanuary Middle of February Get downing with study ‘s etc, because this will ever take longer than expected. Middle of February Middle of March Gathering informations through studies Middle of March Get downing of April Processing the informations, consequences subdivision Get downing of April End of April Writing the Conclusion and Discussion subdivision End of April End of May I know that this planning is really optimistic, but I have to get down with everything every bit shortly as possible, as I know from past experience that everything takes much longer than panned. Therefore, I set my coating day of the month early, as this will certainly be postponed. How to cite Effect Of Leadership Traits On Employee Performance Commerce Essay, Essay examples

Nursing Vital Task of Admission

Question: Describe about the Nursing for Vital Task of Admission. Answer: Introduction The admission procedure is a vital task in the nursing care, as proper assessment, documentation is required in this stage, based on which the entire care plan and others medical procedures of the patient are planned (Hung et al., 2012). Therefore, nurses have a great liability regarding the proper admission procedure of each patient, considering all the necessary points. In this report, the admission procedure of a Jewish patient would be discussed, who has a history of breast cancer and has experienced a hip fracture, after falling from the home. The patient has undergone a hip surgery and now admitted for ongoing rehab post hip surgery. Thus, during the patients admission, proper documentation regarding the cultural background has to be considered. Patients assessment The first step of the clients admission is documentation of the personal details of the patients and then assessing the status of the patient. While assessing the patient, her cultural background should be taken into consideration. A holistic assessment should be done including physical, mental, social and spiritual needs. The patients assessment would include the assessment of pain in the surgical area along with the presence of surgical infection. Pain would be assessed through the pain measurement scale. However, as the patient is from Jewish background, she might have problem in uncovering the surgical area in front of opposite sex, thus, during assessment, the patient would be provided with maximum autonomy and similar gender staff would be provided for the assessment (Stenvall et al., 2012). All the vital signs of the patient would be assessed, for instance, BP, BGL, spO2, RR, HR, Urine output and temperature. The vital signs would be followed up regularly. During the assessmen t, the patients diet chart would also be reviewed according to which the specific diet chart would be prepared in the rehabilitation centre. As the patient is from Jewish background, the patient would require a kosher diet to maintain the religious purity. As, pork is restricted in their culture, common foods like ham or bacon should be excluded from the patients diet. During assessment, patient would be discussed with the heath issues and why the admission procedure is necessary for starting the rehabilitation program (Auais, Eilayyan Mayo, 2012). In addition, the patients independence level would be assessed by observing the capability of movement and mobility skills; if the patient is not immobile, relevant physiotherapy would be assigned, on the other hand, if the patient were mobile, proper physical activity would be prescribed, in spite of physiotherapy. All the diagnosing testing and results would be reviewed for gaining a good insight of her post surgical status. Patients current medications would also be reviewed thoroughly and the additional concerns, such as drug or food allergy would be assessed properly (Torpilliesi et al., 2012). From the entire process, the patients needs would be identified, which would be prioritized during care plan formation. Documentation The next step in the admission procedure is documentation. Rather, this procedure is carried out simultaneously with the assessment step. After assessing the patient, the vital signs and necessary information would be documented. The use of electronic health record would be the most appropriate method in this case. The documentation would include all the diagnostic results, diet restrictions, patients identity and persona information. The patient is from Jewish background, thus the all the necessary cultural information would be documented, as the care plan would be made, considering the patients cultural background. In documentation, the history and family history related data would also be documented. The patient has a history of breast cancer (Hu et al., 2012). Thus, the medication should and care plan should be arranged considering this condition. The social support of the patient, social history and involvement would also be documented, as this information would be required for her social and spiritual well-being. The care providers, who would be accountable for the patients well being, would be Finally, patients consent would also be documented in proper way. Care plan formation After all the documentation procedure for patient safety, patients care plan would be formed. Initially, after reviewing the assessment information and her post surgical vital signs, the goals would be set for her rehabilitation. For this patient, the goals would be: To enhance patients mobility To reduce the risk of surgical infection To reduce pain To enhance patients autonomy in ADLs To prioritize patients dignity and cultural beliefs through the nursing practices To achieve the above goals, the care plan would include a physical therapy program, planned and reviewed by a physiotherapist. Based on her independence, functional training would be provided along with endurance training, balance or proprioception training which would improve the cardiovascular fitness. Initially, assistive devices would be recommended for the patient, but when the patient would be able to ambulate without assistance, these devices would be disconnected. The patients health promotional sessions plan would also be included in the care plan. The health promotion would help the patient to understand the importance and consequences of post surgical rehabilitation (Beaupre et al., 2012). Teamwork is very important in rehabilitation practices, as the goal is the holistic well being of the patient. Thus, in the care team, there would be GP, physiotherapist, surgeon, social worker, oncologist and centre staff along with the registered nurse. During the development of care p lan, the cultural background of the patient would also be taken into consideration, especially in the case of diet, autonomy and medication administration. The medication prescribed would be reviewed, for reducing risk related to her past history of breast cancer. The final step is discharge planning strategy formulation. Based on the follow up care procedures, the discharge planning strategy would be set. An extended care physical therapy might be required. Before discharge, the level of independence would be assessed, based on which further social or community support would be recommended for her. A proper diet and physical activity program would be arranged for her. The wound healing would be assessed. The patient would be discharged, only when the wound would be healed entirely, as the chance of infection remains until the surgical wound is healed properly (Hung et al., 2012). Finally, patient consent would also be documented regarding discharge. After completion of all the procedures, a nursing handover would be prepared by the registered nurse regarding the patients admission. Conclusion In conclusion, it can be said that, admission procedure is not very easy process for a registered nurse, while dealing with a patient with contemporary health issues. On the other hand, if the patient is from a culturally diverse background, the nurses liability enhances several times and the admission procedure needs the consideration of all the pivotal patient information. Reference List Auais, M., Eilayyan, O., Mayo, N. E. (2012). Extended exercise rehabilitation after hip fracture improves patients' physical function: a systematic review and meta-analysis. Physical therapy. Beaupre, L. A., Jones, C. A., Johnston, D. W. C., Wilson, D. M., Majumdar, S. R. (2012). Recovery of function following a hip fracture in geriatric ambulatory persons living in nursing homes: prospective cohort study. Journal of the American Geriatrics Society, 60(7), 1268-1273. Hu, F., Jiang, C., Shen, J., Tang, P., Wang, Y. (2012). Preoperative predictors for mortality following hip fracture surgery: a systematic review and meta-analysis. Injury, 43(6), 676-685. Hung, W. W., Egol, K. A., Zuckerman, J. D., Siu, A. L. (2012). Hip fracture management: tailoring care for the older patient. JAMA, 307(20), 2185-2194. Stenvall, M., Berggren, M., Lundstrm, M., Gustafson, Y., Olofsson, B. (2012). A multidisciplinary intervention program improved the outcome after hip fracture for people with dementiasubgroup analyses of a randomized controlled trial. Archives of gerontology and geriatrics, 54(3), e284-e289. Torpilliesi, T., Bellelli, G., Morghen, S., Gentile, S., Ricci, E., Turco, R., Trabucchi, M. (2012). Outcomes of nonagenarian patients after rehabilitation following hip fracture surgery. Journal of the American Medical Directors Association, 13(1), 81-e1.

Sunday, May 3, 2020

Consumer Behavior of Kotak Mahindra Bank Ltd free essay sample

On â€Å"Identifying, analyzing and understanding the consumer behaviour pertaining to Kotak Mahindra Bank Ltd. Products exclusively at Raipur (C. G)† For Raipur Branch Submitted for the partial fulfillment of the requirement for the award of the degree of Masters of Business Administration. (MBA) PREFACE Quite frequently these days’ people talk of research, both in academic institution and outside, several studies are undertaken and accomplished every year, but in most cases very little attention is paid to an important dimension related to research i. e. its practical importance. It may be noted in the context of planning and development that the significance of research lays in its quality and not in quantity. As far as this project report is concerned, the report consists of four chapters along with bibliography and Appendix, well arranged in coherent manner. Chapter one is an introduction, presenting up an over view. Chapter two contains of Research methodology which includes all the necessary aspects. Chapter three contains data analysis and interpretation and chapter four contains of Main findings, Conclusion, limitations and suggestions. I am also thankful to all staff members of Kotak Mahindra Bank Ltd. And all the customers of Kotak Mahindra Bank ltd for providing me relevant information and data which are very much necessary for the completion of this project report. I take this opportunity to express my heartiest thanks obligation to Dr. Prachi Singh (Lecturer), Disha Institute of Management and Technology Raipur (C. G), who has rendered me invaluable instructions and guidance for preparing the project report. Finally I am highly grateful to all faculty members who helped me as well as the persons who have shared their valuable time and helped me directly or indirectly in the preparation of this project. Executive Summary This basic concept of my project â€Å"Identifying, analyzing and understanding the consumer behavior. Products exclusively in Raipur† was based on survey as a well as study of their whole banking areas. Through this survey I have to give the actual data to KMBL that what are the responses or feedback of their existing customers regarding the KMBL after attached with this Bank. Therefore I have prepared two different Questionnaires. First for the existing customers of KMBL and the other one is for Non-Existing customers or new customers. Through the feedback of the existing customers of the KMBL, I’ll get to know that what are the companies strength and what are their weaknesses, so that they will work on those areas. Where as through non existing customers I’ll get to know about the requirements of other persons operating from different banks i. e. , what they need which they are not getting from their existing banks. Basically the topic of this project is taken by myself only. But when I discussed this topic with my project guide Mr. Sudeep Banerjee (Branch Sales manager) KMBL, he told me that this topic is very much important as far as KMBL is concerned. Because as it is only around 1 year has been passed that Kotak Mahindra Bank Ltd has been launched in Raipur city. So being a 1st summer trainee of KMBL Raipur branch, it was a great opportunity for me to take up this topic as a challenge. Because the result of this project or survey will be very much beneficial for me as well as companies point of view, so that they will get to know about their strength and weaknesses and they will know that how much of market they have captured in this period of 1 year, What people think about this Bank? I started my summer training or project on 11th June 2007. To know this fact and data I went to the existing customers of Kotak Mahindra Bank ltd. As well as to non-existing customers. I collected all the data from existing and non-existing customers of Kotak Mahindra bank ltd. Through questionnaires in Raipur city. I have prepared these questionnaires with the help of my project guide by keeping into the mind that these questionnaires are very much beneficial from company’s point of view because the result of this survey will help the bank to know their strengths and weakness and according to that they will take corrective actions on those areas. While I was studying about the bank I found that within a period of 1 year Kotak Mahindra Bank Ltd has captured that Raipur market quite nicely. And while I was analyzing the data that I had collected through questionnaires I found that the products and service that Kotak Mahindra Bank ltd is the major part because of which customers are attracting towards this bank. Because the service and products Kotak is providing is quite unique from other banks apart from this the major weak point or the lacking point that Kotak Mahindra bank has to consider is the promotional activity of Kotak Mahindra Bank is very poor. Many persons are there who don’t know about this bank. Another thing is that minimum a/c balance in this bank is quite high i;e. AQB (average quarterly balance). Apart from my project I did business for the Bank. I used to go out to the market for selling products of the bank and I really sold their products. Due to this I grab great experience to communicate with different types of customers, which was really good experience and will help me in my future course of life. The major part of my training is I went t o siltara at NECO and Corporate Ispat alloys ltd. This was the greatest experience of my life to see big plants and machineries along with which I talk to the HR person and officers there. Regarding the salary accounts of their employees. During my summer training I was called by my project guide to give presentations on the Bank products in front of all the employees after studying the products and services. And after the presentations they used to ask questions to me. And I really appreciated by my staff members and coulleges. During the collection of the data I found some difficulties like the customers had no time to give time or they were too busy with their works and in most cases they were not available at their places. I generally went into the market in hard sunlight and manier times its rains. I took some action to solve these problems like I took data through telephone, observation. There is one thing that I have found that the peoples working at Kotak Mahindra Bank ltd are very much helpful in all areas. Every time they come to me and told me that they are available at anytime for me for anything, which really boost me and motivates me towards my goal and objectives. The culture of Kotak mahindra bank ltd. is very much friendly and cool to work there.